The DatAi analytics engine
uses historical and actual sales data from SmartCart mobile self-service checkouts as well as contextual data consisting of current weather forecast, time of day and events of the day.
The DatAi analytical engine is used by the Społem Bochnia retail chain to assign customers to groups characterized by their susceptibility
to groups characterized by their susceptibility to specific marketing messages. This knowledge is used to conduct personalized marketing in real time on the premises of retail outlets.
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