Case studies: Społem

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The Spolem retail chain has implemented the DatAi analytical engine based on AI artificial intelligence algorithms in its retail outlets in Bochnia.

The DatAi analytics engine

uses historical and actual sales data from SmartCart mobile self-service checkouts as well as contextual data consisting of current weather forecast, time of day and events of the day.

The DatAi analytical engine is used by the Społem Bochnia retail chain to assign customers to groups characterized by their susceptibility

to groups characterized by their susceptibility to specific marketing messages. This knowledge is used to conduct personalized marketing in real time on the premises of retail outlets.

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DatAi sp. z o.o.
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20-209 Lublin

office@datai.pl

Realization: bcweb.pl

DatAi sp. z o.o. realizes the project named “Developing an analytical engine based on AI – DatAi”, whose aim is to create software and algorithms in order to process data about the behaviour of stationary shoppers. The value of the project is PLN 1 100 000 and the value of the grant is PLN 880 000. The project is co-financed by the European Union from the European Regional Development Fund under the Intelligent Development Programme. The project is implemented under the competition of the National Centre for Research and Development: BRIdge Alfa.